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Privacy Policy

Last updated: April 13, 2026

1. Data controller

The data controller is ARDURA Lab sp. z o.o., operator of dzieckologia.pl. Contact: kontakt@dzieckologia.pl.

2. What data we collect

The website collects the following categories of data:

  • Analytics data — via Google Analytics 4 (anonymized IP address, device information, pages visited, session duration)
  • Cookies — essential (site functionality) and analytics/advertising (with your consent)
  • Contact data — if you reach out via the contact form (name, email, message content)

3. Cookies and tracking technologies

We use the following categories of cookies:

Category Purpose Requires consent
Essential Site functionality, language preferences No
Analytics Google Analytics 4 — visitor statistics Yes
Advertising Google Ads cookies, ad personalization Yes

4. Google Analytics and Google Ads

We use Google Analytics 4 to analyze website traffic. After you consent to analytics and advertising cookies, your activity on this site may be associated with your Google account if you are signed in to Google services.

This data may be used by Google to personalize ads and optimize advertising campaigns.

You can manage and delete the data collected by Google at any time: My Google Activity (myactivity.google.com).

You can also install the Google Analytics opt-out browser add-on.

5. Consent Mode

We use Google Consent Mode v2. By default, analytics and advertising cookies are blocked until you give consent via the cookie banner. You can change your decision at any time by clearing your browser's localStorage (key: cookie-consent).

6. Your rights (GDPR)

You have the following rights:

  • Right of access to your data
  • Right to rectification
  • Right to erasure ("right to be forgotten")
  • Right to restriction of processing
  • Right to data portability
  • Right to withdraw consent at any time
  • Right to lodge a complaint with a supervisory authority

7. Data retention

Analytics data is retained by Google for 14 months. Contact data is kept for the time necessary to handle your inquiry, no longer than 12 months.

8. Data transfers

Data may be transferred to Google LLC (USA) based on Standard Contractual Clauses (SCCs) in accordance with Art. 46(2)(c) GDPR.

9. Contact

For data protection inquiries, please contact us: kontakt@dzieckologia.pl.